I just stumbled upon a company that set up a website to find an investor. Really interesting to see it straight after my post yesterday on showing a Need and a Solution.

They used Google AdWords (you know the ads on the right that come up when you search for something on Google). And the ad took me to a website dedicated solely to showcasing their company and asking for an investor to step forward.

The site gives a quick overview, but two imporatnt things are missing:

1. There is nothing about the clients and how they will get the product.
   OK, one of the products is energy, so it might sell itself (especially if it is clean). However, if that part is easy, it would be good to mention. The other is diesel.
2. It says nothing about the cost advantage the company has.
   OK, maybe they do not want to make that public and will give interested investors the figures after they signed a confidentiality agreement.

Great approach though to use Google AdWords and a website to find investors. But it looks like they have not found anyone, because they wanted to find someone until the end of February and now we are a week into March already.

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Alexander